Mooing
along:
The
Story
of
a
Cow's
Online
Persona
Meet
Moo.
Well,
not
exactly.
That's
just
his
online
persona.
In
reality,
Moo
is
a
9-year-old
Jersey
cow
living
on
a
small
dairy
farm
in
the
midwestern
United
States.
But
online,
he's
a
superstar.
Moo,
or
@MooTheCow
as
he's
known
on
social
media,
has
over
20,000
followers
on
Instagram
and
an
active
presence
on
Facebook
and
Twitter.
His
posts
showcase
the
day-to-day
life
of
a
cow
on
a
farm,
from
grazing
in
the
pasture
to
getting
milked
in
the
barn.
He's
also
become
an
ambassador
for
the
dairy
industry,
promoting
milk
and
other
dairy
products
to
his
followers.
But
how
did
Moo
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become
an
internet
sensation?
It
all
started
with
his
owner,
a
young
farmer
named
Jill.
Jill,
who
grew
up
on
a
dairy
farm,
was
looking
for
a
way
to
connect
with
consumers
and
share
the
story
of
her
family's
farm.
She
decided
to
create
an
online
presence
for
Moo
and
began
posting
pictures
and
updates
of
his
life
on
Instagram.
To
her
surprise,
people
loved
it.
Moo's
cute
face
and
quirky
personality
won
over
thousands
of
followers,
many
of
whom
had
never
been
to
a
farm
before.
They
were
curious
about
cows
and
eager
to
learn
more
about
the
dairy
industry.
Moo's
popularity
has
also
led
to
opportunities
for
Jill
to
speak
at
conferences
and
events
about
farming
and
agriculture.
She's
been
interviewed
by
national
media,
and
Moo
even
made
an
appearance
on
a
popular
morning
talk
show.
But
for
Jill,
Moo
is
more
than
just
a
way
to
promote
the
farm.
He's
also
a
beloved
member
of
the
family.
She
and
her
husband
have
raised
him
since
he
was
a
calf,
and
they
have
a
special
bond
with
him.
Seeing
him
gain
a
following
online
has
been
a
fun
and
unexpected
journey.
Of
course,
not
everyone
is
a
fan
of
online
cows.
Some
animal
rights
activists
have
criticized
Jill's
use
of
Moo
as
a
mascot
for
the
dairy
industry.
But
Jill
maintains
that
she
is
simply
sharing
the
story
of
her
family's
farm
and
the
animals
they
care
for.
She
sees
Moo
as
a
way
to
connect
with
people
who
might
not
otherwise
have
the
chance
to
learn
about
farming.
As
for
Moo,
he
seems
to
be
taking
his
newfound
fame
in
stride.
He
may
be
a
cow,
but
he's
also
an
internet
celebrity.
And
for
that,
he's
grateful.
So
next
time
you're
scrolling
through
Instagram
and
come
across
a
cute
cow
with
a
clever
pun
for
a
caption,
remember
that
behind
that
screen
is
a
real
animal
living
a
real
life.
And
maybe
give
him
a
follow
–
after
all,
he's
got
20,000+
fans
for
a
reason.