The
United
States
Digital
Economy
Measurement
Center
(DEMC)
is
a
research
institute
that
tracks
the
growth
and
impact
of
the
digital
economy
in
the
United
States.
As
more
and
more
aspects
of
our
lives
become
digitized,
it
is
crucial
to
understand
the
ways
in
which
this
transformation
affects
our
economy
and
society. DEMC
provides
a
wide
range
of
data
and
analysis
on
the
digital
economy,
including
statistics
on
e-commerce
sales,
online
advertising
revenue,
and
the
number
of
people
employed
in
digital
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This
information
is
essential
for
policymakers,
businesses,
and
consumers
who
need
to
make
informed
decisions
in
the
digital
age. One
of
the
most
significant
trends
that
DEMC
has
identified
is
the
growth
of
e-commerce.
According
to
their
data,
e-commerce
sales
in
the
United
States
have
tripled
over
the
past
decade
and
now
represent
over
10%
of
all
retail
sales.
This
trend
has
accelerated
in
recent
years
due
to
the
COVID-19
pandemic,
which
has
led
many
consumers
to
shift
their
shopping
online. Another
key
trend
that
DEMC
has
highlighted
is
the
increasing
importance
of
digital
advertising.
Online
advertising
revenue
has
been
growing
at
a
rapid
pace,
driven
by
the
rise
of
social
media
platforms
and
digital
advertising
networks.
In
2020,
digital
advertising
was
worth
$154
billion
in
the
United
States
alone,
accounting
for
nearly
60%
of
all
ad
spending. Finally,
DEMC
has
noted
the
significant
impact
of
the
digital
economy
on
employment.
The
number
of
workers
employed
in
digital
industries
has
been
growing
at
a
faster
rate
than
the
overall
economy,
with
jobs
in
software
development,
data
analysis,
and
digital
marketing
all
experiencing
strong
demand.
This
is
a
trend
that
is
likely
to
continue
in
the
coming
years,
as
more
businesses
move
online
and
invest
in
digital
technologies. In
conclusion,
the
United
States
Digital
Economy
Measurement
Center
plays
a
critical
role
in
tracking
the
growth
and
impact
of
the
digital
economy.
By
providing
unbiased
data
and
analysis,
DEMC
enables
policymakers,
businesses,
and
consumers
to
make
informed
decisions
in
an
increasingly
digital
world.
As
the
digital
economy
continues
to
evolve,
the
insights
provided
by
DEMC
will
be
essential
for
understanding
its
impact
on
our
society
and
economy.